The Jermyn Street flagship at 43 Amoy Street is led by General Manager and Head Barber, Dienes Gunathan, whose steady hand and commitment to craftsmanship set the standard for the club’s daily operations.

Providing strategic direction for The Jermyn Group is CEO and Founder, Keith Power, the driving force behind the Jermyn Street brand. Keith oversees the brand’s long-term vision, ensuring that every touchpoint from service standards to guest experience reflects the values upon which Jermyn Street was founded.

At its core, Jermyn Street is built on the belief that barbering is not merely a service, but a craft. Inspired by the heritage of British gentlemen’s clubs, the brand champions precision, discretion, and considered service in an environment where modern men can pause, reset, and take care of themselves properly.

The vision for Jermyn Street is clear: to redefine the barbering experience in Singapore by combining timeless technique with contemporary sensibility, creating a space where grooming, conversation, and comfort come together seamlessly. Under Keith’s leadership, the brand continues to grow with purpose, guided by quality over quantity and relationships over transactions.